The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age

By Joe Cappo.

The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age

Description

Veteran industry observer Joe Cappo briefly recaps the factors that impacted the industry in the late 1990s, and gives you advice on how to best position yourself, your work, and your business. - from Amzon

ISBN(s)

0071462155, 9780071462150

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