How to Write Letters That Sell: Winning Techniques for Achieving Sales Through Direct Mail
By Unknown Author.
Description
The author details the headlines, sample letters, checklists, techniques and tricks that he has found successful in his own career as a direct-mail copywriter. He advises on how to capture the reader's attention straightaway, how to make sure that a letter is read and how to generate interest in a service or product. Christian H. Godefroy runs two direct-mail publishing companies. His other books include "The Complete Time Management System", "The Power Talk System" and "Super Health". - from Amzon
ISBN(s)
0749911794, 9780749911799
