Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
By Ryan Holiday.
Description
Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? how can you get to your first thousand - or million - customers? starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: hotmail, airbnb, facebook, dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' ...
ISBN(s)
1781254362, 9781781254363
