Ford Motor Company: The Greatest Corporate Turnaround In U.S. History
By Gerhard Geyer.
Description
With the survivability of his company in serious doubt, William Clay Ford, Jr. dismissed himself as CEO of Ford Motor Company in September 2006 and appointed Boeing engineer Alan R. Mulally as President and CEO. Mr. Mulally’s appointment was risky because he had no automotive experience, and past efforts to hire outsiders at Ford were not successful. The 34 chapters 500-page book reviews how Ford reinvented itself, and did not join GM and Chrysler into Chapter 11. Importantly, before reviewing the Mulally era, the first 16 chapters of the book provide a background of the U.S. auto ind...
ISBN(s)
1460975731, 9781460975732
